Chris Myers, Author of The Fourth Turning Leader
Chris leads B:Side Capital and B:Side Fund, chairs Main & Machine, and teaches entrepreneurship at ASU. The Fourth Turning Leader is built from twenty years of operating decisions, not consulting frameworks.
This framework is not consulting. It is the practice I built for myself first. Two decades of operating decisions taught me that process fails at the exact moment you need it most: the frozen market, the standard someone is asking you to bend, the call that cannot wait for consensus. What holds in those moments is a code decided in advance.
I run mission-driven SBA lenders through a crisis era that is still arriving in real time, and I am building an AI agency while AI forces the identity questions the Signals section names. A leader running lenders, an agency, and a classroom needs one code across all of it, not three. This one is mine.
Built from operating decisions, not theory.
The framework comes out of two decades of making real calls under real pressure: running a lender, building companies, and teaching the next generation of founders.
CEO, B:Side Capital & B:Side Fund
Mission-driven SBA lenders operating across the American West. Named the SBA's top 504 lender in Colorado and New Mexico for 2025, $6.5B+ deployed across 5,500+ businesses, leading in the crisis era, in real time.
Founder & Chairman, Main & Machine
An AI development agency for small business: putting the technology forcing this era's hardest identity decisions to work for Main Street, not against it.
ASU · W. P. Carey
Faculty in entrepreneurship at Arizona State University's W. P. Carey School of Business.
BodeTree · Yellow Express USA
Founded and operated companies from the ground up: building products, raising capital, and making the day-to-day calls that decide whether a company survives.
Chris also writes at chris-myers.com and publishes The B:Side Way.
Selected appearances.
Chris's work and commentary on leadership and decision-making have appeared across national press. Request the media kit for headshots, book assets, and interview information.
- W. P. Carey: Measures of success · Alumni profile and interview, 2018.
- The Fourth Turning Leader launch announcement · Company-supplied product announcement on Entrepreneur, 2026.
Get in touch.
For general questions, media requests, or privacy and data requests, email Chris directly. We reply within two business days.