Chris Myers

Professor — ASU W.P. Carey·CEO, B:Side Capital·Author, The Fourth Turning Leader Series

Chris Myers is a CEO, professor, and author whose work sits at the intersection of leadership, history, and crisis. He leads B:Side Capital, teaches at ASU's W.P. Carey School of Business, and has spent two decades studying what separates leaders who hold under pressure from those who fold. The Fourth Turning Leader is the synthesis of that work.

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Chris Myers is the CEO of B:Side Capital, a mission-driven SBA Community Advantage lender serving entrepreneurs across the American West. Under his leadership, B:Side has deployed over $100 million in small business loans to underserved communities.

He is a Professor at Arizona State University's W.P. Carey School of Business, where he teaches courses on leadership, venture strategy, and the intersection of character and commerce.

Previously, Chris founded BodeTree, a fintech company that provided financial intelligence tools to small businesses (acquired in 2018 after serving thousands of businesses nationwide), and Yellow Express USA, the U.S. arm of a 105-year-old Sydney-based logistics company.

His work sits at the intersection of three worlds: the practical demands of running a lending institution, the intellectual rigor of academic research, and the human complexity of leadership under pressure. The Fourth Turning Leader is the synthesis of that work.

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